It does not matter what type of business you are in, marketing is a key to your success.
However, very few small business owners actually sit down and create a marketing plan for the venture at the beginning.
So in this brief article I want to share what I consider to be the 3 most vital ingredients in any successful marketing plan for a small business.
Most advice which you can find online about running ads is generally targeted to large companies with big marketing budgets. But that advice is completely useless for the average small business. So if you don't have a lot of money to spend on advertising but would like to give it a try, here are three simple tricks that will help you get the most bang for the buck.
There is no question that small local companies can benefit from press releases. Larger companies use them all the time and there is no reason why small businesses should not do the same.
Here is why you need to contemplate press releases when it comes to advertising your local business:
Beneficial for Any Business
Despite what type of business you happen to be in or how big your business is, you can easily make the most of the press release campaigns.
A fantastic way to develop brand awareness for your small business is to be featured in the press. Whether you are local or national, featuring in newspapers, on radio or on television can have enormous benefits. This is so important that many businesses employ PR agencies to assist them in the process. However, this can be very expensive. However, it is possible to do your own small business PR.
Creating an online survey or questionnaire using a tool like Survey Monkey can take minutes and a small sample of people (between 10 and 50 is ideal) who fit your target audience can provide you with enough information to create a shortlist of target publications.
Leave your ego at the door
You may like the idea of coverage in the Sunday Times, but if your ideal customer reads the Sun, you could be wasting your time.
And don't assume national coverage is better than being featured in the regional or trade press
Managing a small business is a headache and a challenge even at the best of times. Conceptually, it is very easy to explain yet difficult to execute your theories correctly in practice. It is quite important for one to know how to manage a small business, especially if your aim is to start and run the enterprise successfully. It is also hard for a venture to succeed without proper guidance.