Press Releases: A Great Way to Promote Your Small Business

Sara
There is no question that small local companies can benefit from press releases. Larger companies use them all the time and there is no reason why small businesses should not do the same. Here is why you need to contemplate press releases when it comes to advertising your local business: Beneficial for Any Business Despite what type of business you happen to be in or how big your business is, you can easily make the most of the press release campaigns.

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How to Do Your Own Small Business PR

Sara
A fantastic way to develop brand awareness for your small business is to be featured in the press. Whether you are local or national, featuring in newspapers, on radio or on television can have enormous benefits. This is so important that many businesses employ PR agencies to assist them in the process. However, this can be very expensive. However, it is possible to do your own small business PR.

Creating an online survey or questionnaire using a tool like Survey Monkey can take minutes and a small sample of people (between 10 and 50 is ideal) who fit your target audience can provide you with enough information to create a shortlist of target publications. Leave your ego at the door You may like the idea of coverage in the Sunday Times, but if your ideal customer reads the Sun, you could be wasting your time. And don't assume national coverage is better than being featured in the regional or trade press



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